In this video we will learn 4 steps that will guide you in developing your Next Innovation.

Innovation can be summarised as the process of coming up with a new idea, product, service, or experience that customers would be willing to pay for. It is a key success factor for businesses these days since competition in the business world is fierce and innovation offers a way to differentiate and stay relevant to clients.

Here is a simple 4 step process to help guide your innovation process:

1. Understand the problem that you are addressing, the users that are affected, the technology that is available, the competitors’ offerings

2. Spend some time coming up with as many ideas as possible, regardless of how good they are (Ideate) 

3. Choose one or two of the best ideas – which could be a collection of a few ideas combined into one – and rapidly prototype them

4. Evaluate and Refine by getting your target users to give you their feedback and suggestions on the prototype that you created

As this innovation process becomes engrained into your business the process can be conducted periodically all through the organisation with the involvement of all staff.

As Alan Kay said, the best way to predict the future is to invent it!

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. William Pollard