Unit Summary

The fourth step of the innovation process is where you take your prototype, and put it in the hands of users to get their feedback.

Your role here is to be like a scientist where you observe and document how your users are interacting with the prototype, what is the feedback that they are giving you, what else would they like to see in such a product, what did they like and didn’t like etc..

By collecting all of this feedback, it would allow you to go back to the prototype stage and refine it further and to test it further with users. In some cases, you might come to the realization the product you’re building wasn’t that great after all, and as such you go back to stage one and understand further the needs of the user.

This whole process allows you to very efficiently develop a product or solution that is in line with the needs of your users and which adds value to them.