In this video we will learn how to define your value proposition so that it has the maximum impact on your clients.

Your value proposition is what defines your business, and what excites your clients to do business with you. If you are not exciting your clients enough, they would not go through the effort of trying your product or service.

Here are 4 questions to ask yourself about as you define your value proposition:

1. What is the problem that you are trying to solve?

2. What is the value that your product or service add to your target segment?

3. How do you address the needs of your target segment?

4. How is your value proposition different from others – or unique?

Keeping your value proposition clear and effective allows you to communicate it effectively within your company and to your target segments. Every one of your team members needs to understand how their work contributes to that value proposition.

If you don’t have a competitive advantage, don’t compete. Jack Welch