Channel Strategies

Innovation and Business Model

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Course Modules

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Module 1	Innovation and Business Model
Unit 1	Overview of Innovation Design Thinking
Unit 2	Understand the Problem
Unit 3	Ideate
Unit 4	Prototype
Unit 5	Evaluate and Refine
Unit 6	Define your Customer Segments
Unit 7	Define your Value Proposition
Unit 8	Channel Strategies
Unit 9	Customer Relationship Types
Unit 10	Key Revenue Streams
Unit 11	Key Resource Types
Unit 12	Key Activities
Unit 13	Key Partnerships
Unit 14	Important Cost Structures
Unit 15	Business Model Innovation Posttest

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Unit Video

Unit Summary

The 2 commonly used channel strategies to sell through to your channels:

Direct Channels
Indirect Channels

Build Your Action Plan

I reach my customers through the ____________ channel(s) so that they buy from me.

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Transcript

In this video you can understand the different ways in which you can reach out to your clients so that they buy your products or services.

Channels are the way that you interface with your clients and services. Your aim is to find the most convenient way for your clients to buy your products and services and to have a great experience doing so.

Here are 2 commonly used channel strategies to sell through to your channels.

Direct Channels where you sell directly to your clients either through your website, through your stores or through your sales teams
In-Direct Channels where you rely on others to sell your products or services. These could be distributors, retailers or resellers that already have the supply chain or customer relationship and would thus provide you with the most efficient way to reach your clients and possibly to support them

Deciding on the channel model in a startup is very important since each way would have its advantages and disadvantages. As the business evolves, it can have a hybrid channel model that makes use of both routes to reach your clients.

Quotes

Measuring engagement and engaging consumers are two sides of the same coin. David Penn