Evaluate and Refine
Innovation and Business Model
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Module 1 | Innovation and Business Model |
Unit 1 | Overview of Innovation Design Thinking |
Unit 2 | Understand the Problem |
Unit 3 | Ideate |
Unit 4 | Prototype |
Unit 5 | Evaluate and Refine |
Unit 6 | Define your Customer Segments |
Unit 7 | Define your Value Proposition |
Unit 8 | Channel Strategies |
Unit 9 | Customer Relationship Types |
Unit 10 | Key Revenue Streams |
Unit 11 | Key Resource Types |
Unit 12 | Key Activities |
Unit 13 | Key Partnerships |
Unit 14 | Important Cost Structures |
Unit 15 | Business Model Innovation Posttest |
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Unit Summary
The fourth step of the innovation process is where you take your prototype, and put it in the hands of users to get their feedback.
Your role here is to be like a scientist where you observe and document how your users are interacting with the prototype, what is the feedback that they are giving you, what else would they like to see in such a product, what did they like and didn’t like etc..
By collecting all of this feedback, it would allow you to go back to the prototype stage and refine it further and to test it further with users. In some cases, you might come to the realization the product you’re building wasn’t that great after all, and as such you go back to stage one and understand further the needs of the user.
This whole process allows you to very efficiently develop a product or solution that is in line with the needs of your users and which adds value to them.
“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” Peter F. Drucker