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How do you add value for your customers?

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Unit Video

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Transcript

In this video you will learn how to define the extra value that your solutions can provide your customers – which is called your value proposition.
The extra value or value proposition is what makes your business stand out and unique.
It is this extra value that excites your customers to do business with you.
If your solution is not exciting enough, your customers will not make the effort to try your product or service.
Here are 4 questions that will help you to define the extra value that you provide to your customers:
  • What is the problem that you are trying to solve?
  • What is the value that your product or service will add to your target customers?
  • How do you help with the needs of your target customers?
  • How different or unique is your product or service from others?
Being clear about your extra value, helps you to communicate with your target customers. It also helps everyone in your team work towards a clear goal.

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