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Key Activities

Innovation and Business Model


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Unit Video

Unit Summary

The 3 key activities that your business engages in:
  1. Production Activities
  2. Problem Solving
  3. Platforms

Build Your Action Plan

Hi, in this video you will know how to summarize the key activities in your business.
There are many daily tasks that are done within the business, but it is always important to be clear about what are the key activities that need to be conducted within the business to deliver on the value proposition that you are promising your clients. By identifying these activities, it would help you to prioritise the efforts taking place in your business.
Some of the common activities in a business include:
  1. Production activities which focus on the design, manufacturing and delivery of a product or service – common in manufacturing
  2. Problem solving which cover a lot of services businesses that work on addressing customer problems
  3. Platforms bring together users and clients on a common space for them to interact – Credit card companies, Software platforms, and online merchants are examples that have platforms as a key activity
Reviewing your key activities and improving the performance is an essential part of innovating a better product or service to your clients.

Never mistake activity for achievement. John Wooden