Launching a Marketing Campaign
Leadership Essentials
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| Module 1 | Leadership Essentials |
| Unit 1 | Leadership Essentials Pretest |
| Unit 2 | Setting a Business Strategy |
| Unit 3 | Developing your Next Innovation |
| Unit 4 | Leadership Skills Everyone should Follow |
| Unit 5 | Building the Right Team |
| Unit 6 | Launching a Marketing Campaign |
| Unit 7 | Sales Skills that Everyone should Learn |
| Unit 8 | Emotional Intelligence – Daniel Goleman Model |
| Unit 9 | Important Legal Documents to have in Any Organization |
| Unit 10 | Important Financial Reports to have in Any Organization |
| Unit 11 | Successful Project Management |
| Unit 12 | Operations- ICT Environment |
| Unit 13 | Talking to Funders |
| Unit 14 | Leadership Essentials Posttest |
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Hi. In this video, we will learn 3 basic steps needed to launch any marketing campaign.
You might have the best product at the best price, but if no one is going to know about it, then you will be out of business soon.
To launch any marketing campaign, think of these 3 steps:
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Identify the Target Segment that has the most to gain from your product or service. The more niche that segment is, the easier it would be to identify the best way to reach them
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Identify your Value proposition by articulating what makes you different and why that target segment should go out of their way to get hold of your product or service
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Have a Call to Action for the recipients of your campaign. It could be a sign up process, a simple buying process, or a test drive
These three steps can guide your through any campaign, and with today’s online marketing channels, you can ensure that you reach the right audiences effectively and be able to continuously tweak your campaigns for maximum performance.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker