You need to be logged in to see your course progress.

Launching a Marketing Campaign

Leadership Essentials


Complete the units, enroll in new courses, answer survey questions

By gaining points, you can win a personalised one on one coaching session

Complete the course to see how your learning has improved and gain 10 points

Answer the questions in each unit to generate your custom action plan and gain points

Collect points to be able to ask an expert any question you may have

Unit Summary

To launch any marketing campaign think of these 3 steps:
  • Identify the Target Segment
  • Identify your Value proposition
  • Have a Call to Action

Build Your Action Plan

Hi. In this video, we will learn 3 basic steps needed to launch any marketing campaign.
You might have the best product at the best price, but if no one is going to know about it, then you will be out of business soon.
To launch any marketing campaign, think of these 3 steps:
  1. Identify the Target Segment that has the most to gain from your product or service. The more niche that segment is, the easier it would be to identify the best way to reach them
  2. Identify your Value proposition by articulating what makes you different and why that target segment should go out of their way to get hold of your product or service
  3. Have a Call to Action for the recipients of your campaign. It could be a sign up process, a simple buying process, or a test drive
These three steps can guide your through any campaign, and with today’s online marketing channels, you can ensure that you reach the right audiences effectively and be able to continuously tweak your campaigns for maximum performance.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker