Tatawwar – meaning to develop in Arabic, is an exciting interactive programme brought to you by HSBC in partnership with Potential. Tatawwar aims to inform and educate young people on sustainability challenges based on three United Nations Sustainable Development Goals, enabling young innovators to play a role in addressing the challenges within the following countries; United Arab Emirates, Oman, Bahrain, Qatar, Algeria, Egypt and Kuwait.
Tatawwar will respond to the following major challenges facing the MENA region: youth un-employability, good health and well-being, clean water and sanitation, and climate change.
Our journey through the Tatawwar 2018-2019 rollout
Key partners in the project are HSBC and Potential.com
Tatawwar – which means to develop in Arabic – is an exciting interactive programme from HSBC and Potential. The Tatawwar programme aims to inform and educate young people about water sustainability, the role they play in dealing with water challenges in their communities and at the same time, develop their business skills.
HSBC has been a long-time supporter of education projects and developing future skills. In today’s competitive environment, we know that employers are looking for a broad range of capabilities so we are extending our support to help people in the communities we serve – and our own employees – to develop the future skills they need to succeed in a business environment.
We are doing this by concentrating on two key areas:
Helping people in our communities to develop the skills they need to secure the jobs of tomorrow. Through our HSBC Partnership for Skills programme, we aim to support charitable partnerships that will enable one million people to develop employment-related skills through USD80 million in focused funding by 2020.
Increasing financial literacy and helping people to maximise their investments in education. We support educational initiatives that will help to increase financial capability in our local communities, including funding charitable partnerships that will help one million people through USD35 million in focused funding by 2020.
“Tatawwar has been developed to unleash curiosity and help our young people think “outside the box” by allowing them the freedom to create and innovate while giving back to the community they live in. We hope the skills foster a lifelong desire to continue learning and connect with others in pursuit of a larger purpose. It’s our responsibility and mission to create future generations that are keen and most importantly, able to effectively give back.”
-Sabrin Rahman, Head of Corporate Sustainability, MENAT
Potential has been creating practical learning programs since 2005. By making use of our mature learning framework and platform you can do well for your business and your community.
We have developed what we call Real World Education bringing together our education and technology expertise to provide engaging next-generation business skills to the masses.
This programme approach has been used to develop millions around the world and you too can benefit from it to empower, educate and engage your community - be it your users, staff, partners or prospects.
If you have any questions about the programme, partnerships, and media coverage, please contact the Tatawwar team at email@example.com.