Volunteers, welcome to the Tatawwar programme!

Support young people in developing their entrepreneurial skills and knowledge to help solve the sustainability challenges in your country.

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Tatawwar, meaning “To Develop” in Arabic, is an exciting, interactive programme brought to you by HSBC in partnership with Potential.com.

The programme will bring together students, schools, parents and the business community to help innovate for a shared future. It will give students the chance to practice important business skills, understand sustainable commitments, connect with the corporate world, and hear from some extraordinary professionals along the way.

The winners will get the once in a life-time chance to showcase their innovative ideas at EXPO 2020 in Dubai.


2018-19 Programme Highlights

Our journey through the Tatawwar 2018-2019 rollout

Israa Al Manami Elevator Pitch
Sohaila Abdelnasser Elevator Pitches
Essa Khan Elevator Pitches
Samah Abdulla Elevator Pitches
Dana Haitham Elevator Pitches
Mohammed Al-Balushi Elevator Pitches
Mahmoud Sawalha Elevator Pitch
Zoya Naeem Elevator Pitch
Marwa Alsinani Elevator Pitch
Tatawwar Finalists Feedback of the programme - 2018-2019
Tatawwar Wrap up - 2018-2019

Who Is Involved?

Key partners in the project are HSBC and Potential.com

Tatawwar – which means to develop in Arabic – is an exciting interactive programme from HSBC and Potential. The Tatawwar programme aims to inform and educate young people about water sustainability, the role they play in dealing with water challenges in their communities and at the same time, develop their business skills.

HSBC has been a long-time supporter of education projects and developing future skills. In today’s competitive environment, we know that employers are looking for a broad range of capabilities so we are extending our support to help people in the communities we serve – and our own employees – to develop the future skills they need to succeed in a business environment.

We are doing this by concentrating on two key areas:


Helping people in our communities to develop the skills they need to secure the jobs of tomorrow. Through our HSBC Partnership for Skills programme, we aim to support charitable partnerships that will enable one million people to develop employment-related skills through USD80 million in focused funding by 2020.

Financial capability

Increasing financial literacy and helping people to maximise their investments in education. We support educational initiatives that will help to increase financial capability in our local communities, including funding charitable partnerships that will help one million people through USD35 million in focused funding by 2020.

“Tatawwar has been developed to unleash curiosity and help our young people think “outside the box” by allowing them the freedom to create and innovate while giving back to the community they live in. We hope the skills foster a lifelong desire to continue learning and connect with others in pursuit of a larger purpose. It’s our responsibility and mission to create future generations that are keen and most importantly, able to effectively give back.”

-Sabrin Rahman, Head of Corporate Sustainability, MENAT

Potential has been creating practical learning programs since 2005. By making use of our mature learning framework and platform you can do well for your business and your community.

We have developed what we call Real World Education bringing together our education and technology expertise to provide engaging next-generation business skills to the masses.

This programme approach has been used to develop millions around the world and you too can benefit from it to empower, educate and engage your community - be it your users, staff, partners or prospects.

Become a Partner

Contact Us

If you have any questions about the programme, partnerships, and media coverage, please contact the Tatawwar team at tatawwar@potential.com.