Inviting all Alumni of the Taqaddam Programme!

Here is an exciting opportunity for you to develop your entrepreneurial skills and knowledge to help solve the water challenges in your country.

Sign up now to become the next social entrepreneur!

Get a chance to become a Tatawwar ambassador and discover Muscat in Oman!

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Tatawwar – meaning to develop in Arabic – is an exciting interactive programme from HSBC, Potential and British Council. Tatawwar aims to inform and educate young people on water sustainability to enable them to play a role in dealing with the water challenges in their communities while developing their skills.

Tatawwar responds to two major challenges facing the MENA region, work opportunities for young people and water sustainability. It provides young people who are taking part access to a unique online and face-to-face development programme that focuses on skills for employment, financial literacy, critical thinking and entrepreneurship.

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The programme encourages young people to think about a water challenge, come up with ideas and transform these ideas into an effective project that can help preserve and look after water in the region.

Young people will have the opportunity to use the skills, and experience to develop an original business model outlining their solution to deal with the challenges we face with water. The young people will then submit their business plan. A group of experts and judges will select 12 young people with the best ideas and give them support to develop these and turn them into Social Businesses that work.

The 12 young people with the best ideas will be invited to discover Muscat in Oman and explore the Sultanate's rich natural and cultural history. There, they will also get to meet executives from HSBC, develop their business ideas, complete their plan and present it to the Tatawwar judges.

The top 3 winners will be awarded with crowdfunding opportunities to raise money from groups of people and help fund their business ideas. The winners will also be recognised on social media as our Tatawwar ambassadors.



This exciting opportunity is open to all Taqaddam Alumni.

Taqaddam Alumni can register to take part in Tatawwar by completing the registration on the homepage. You will have the opportunity to learn and use skills for work, education and life, even if you don’t want to submit your business idea for the competition.

So, if you want to develop your entrepreneurial skills, build your knowledge and work on solving the important issues we face with water – then register to get involved!

Who Is Involved?

Key partners in the project are HSBC and

Tatawwar – which means to develop in Arabic – is an exciting interactive programme from HSBC and Potential. The Tatawwar programme aims to inform and educate young people about water sustainability, the role they play in dealing with water challenges in their communities and at the same time, develop their business skills.

HSBC has been a long-time supporter of education projects and developing future skills. In today’s competitive environment, we know that employers are looking for a broad range of capabilities so we are extending our support to help people in the communities we serve – and our own employees – to develop the future skills they need to succeed in a business environment.

We are doing this by concentrating on two key areas:


Helping people in our communities to develop the skills they need to secure the jobs of tomorrow. Through our HSBC Partnership for Skills programme, we aim to support charitable partnerships that will enable one million people to develop employment-related skills through USD80 million in focused funding by 2020.

Financial capability

Increasing financial literacy and helping people to maximise their investments in education. We support educational initiatives that will help to increase financial capability in our local communities, including funding charitable partnerships that will help one million people through USD35 million in focused funding by 2020.

“Tatawwar has been developed to unleash curiosity and help our young people think “outside the box” by allowing them the freedom to create and innovate while giving back to the community they live in. We hope the skills foster a lifelong desire to continue learning and connect with others in pursuit of a larger purpose. It’s our responsibility and mission to create future generations that are keen and most importantly, able to effectively give back.”

-Sabrin Rahman, Head of Corporate Sustainability, MENAT

Potential has been creating practical learning programs since 2005. By making use of our mature learning framework and platform you can do well for your business and your community.

We have developed what we call Real World Education bringing together our education and technology expertise to provide engaging next-generation business skills to the masses.

This program approach has been used to develop millions around the world and you too can benefit from it to empower, educate and engage your community - be it your users, staff, partners or prospects.

Contact Us

If you have any questions about the programme, you can reach out to us on:
For more information on partnerships or media coverage, please contact: