Tatawwar, meaning “To Develop” in Arabic, is an exciting, interactive programme brought to you by HSBC in partnership with Potential.com.

The programme will bring together students, schools, parents and the business community to help innovate for a shared future. It will give students the chance to practice important business skills, understand sustainable commitments, connect with the corporate world, and hear from some extraordinary professionals along the way.

The top participants would be able to get certificates, badges, and NFTs and unlock incubation opportunities to help them kick off their social business.


The programme is open to all youth all over the world. Young people can register for free and get access to the valuable resources. As you progress through the development of your social innovation, you will unlock special privileges.


  1. SDG & Innovation Design Thinking

  2. Business Model Canvas

  1. Product Development

  2. Founding Culture and Team

  3. Marketing and Sales

  4. Financial Planning

  5. Online and Offline Networking

  6. Pitch Deck

  1. Scaling and Growth

  2. Operations

  1. Evolving Your Business

  1. Create a wallet and claim your NFTs

  2. Join the Tatawwar Discord Channel

  1. Unlock special offers to start up your social business

  1. Unlock coaching sessions with the Tatawwar experts

  1. Get access to templates, financial calculators and more



Are you a student? Register here

Incubation Rewards

Participants that make it to the next stage claim their badges & NFTs and unlock coaching, offers, and other services.

Badges and NFTs

Unlock badges and claim your NFTs throughout your journey!

Programme Offers

Unlock offers that will help you set up your business!

Programme Coaches

Unlock one-to-one coaching session with experienced professionals!

Free Resources

Get access to resources that will help you develop your innovation further!


UN SDG Comic Series

Episode 1: Clean Water and Sanitation

Programme Ambassadors

Tatawwar 2022 Final Award Ceremony

Check out Tatawwar 2022 final award ceremony

Tatawwar is vital because it's the point about education, being there to prepare people for life not about how much you can make out of life which is great to see.

Hugh Martin - The British University, Dubai

Tatawwar was really infectious. I would like to thank HSBC and Potential, a lot of people tried this type of thing, but this is a genuine programme, and it really does make a difference.

Ivor McGettigan, Al Tamimi & Company, Dubai

I would like to thank HSBC and Potential for making such a great programme possible, you're making such a difference in the social enterprise ecosystem.

Medea Nocentini, Co-Founder Companies Creating Change, Dubai

I would like to thank HSBC and Potential for making such a great programme possible, you're making such a difference in the social enterprise ecosystem.

Shaikha Buti, Ministry of Youth and Sport Affairs, Bahrain

Tatawwar has been one of the most exciting projects I have taken part in. I am thankful for this opportunity where I could collaborate with my students and come up with great ideas and prototypes.

Jeyal Tharakan, Indian School, Muscat

We were honoured to participate in such a great project that has a tangible positive impact on the community.

Rabab Hassan, Karakeeb Makerspace, Egypt