Welcome to the Tatawwar Programme!

Here is an exciting opportunity for you to develop your entrepreneurial skills and knowledge to help solve the challenges in your country.

Sign up now to become the next social entrepreneur and to get a chance to become a Tatawwar ambassador!

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Tatawwar – meaning to develop in Arabic – is an exciting interactive programme from HSBC and Potential. Tatawwar aims to inform and educate young people on the United Nations Sustainable Development Goals, targeting the following 3 main points; Good Health and Well-being, Clean Water and Sanitation and Climate Action, to enable them to play a role in dealing with the challenges in their communities while developing their skills.

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Tatawwar provides young people access to a unique online and face-to-face development programme that focuses on skills for Innovation design thinking, financial literacy, critical thinking and entrepreneurship.

The programme encourages young people to think about the challenges, come up with ideas and transform these ideas into an effective project that can help preserve and look after the region.

Young people will have the opportunity to use the skills, and experience to develop an innovative solution to deal with the challenges we face with water, health and climate change. The young people will then submit their idea and a group of experts and judges will select 20 young people with the best ideas and give them support to develop these and turn them into Social Businesses that work.

The 20 young people with the best ideas will be invited to the final event and will also get to meet executives from HSBC and Potential, develop their business ideas, complete their plan and present them to the Tatawwar judges.

The top 3 winners will be awarded with crowdfunding opportunities to raise money from groups of people and help fund their business ideas. The winners will also be recognised on social media as our Tatawwar ambassadors.

This exciting opportunity is open to all Highschool students.

You can register to take part in Tatawwar by completing the registration on the homepage. You will have the opportunity to learn and use skills for work, education and life, even if you don’t want to submit your business idea for the competition.

So, if you want to develop your entrepreneurial skills, build your knowledge and work on solving the important issues we face in the MENA region – then register to get involved!

Module 1 tatawwar  
Unit 1 Pretest
Unit 2 Introduction to Tatawwar
Unit 3 Our Access to Water
Unit 4 The Water Challenges We Face in the MENA Region
Unit 5 Raising Awareness about Water Consumption
Unit 6 Innovation Design Thinking and Your Social Business
Unit 7 Understand the Problem
Unit 8 Come up with Ideas for Solutions
Unit 9 Develop the Best Idea
Unit 10 Evaluate and Improve your Solution
Unit 11 PostTest



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Volunteers Program
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Who Is Involved?

Key partners in the project are HSBC and Potential.com

Tatawwar – which means to develop in Arabic – is an exciting interactive programme from HSBC and Potential. The Tatawwar programme aims to inform and educate young people about water sustainability, the role they play in dealing with water challenges in their communities and at the same time, develop their business skills.

HSBC has been a long-time supporter of education projects and developing future skills. In today’s competitive environment, we know that employers are looking for a broad range of capabilities so we are extending our support to help people in the communities we serve – and our own employees – to develop the future skills they need to succeed in a business environment.

We are doing this by concentrating on two key areas:


Helping people in our communities to develop the skills they need to secure the jobs of tomorrow. Through our HSBC Partnership for Skills programme, we aim to support charitable partnerships that will enable one million people to develop employment-related skills through USD80 million in focused funding by 2020.

Financial capability

Increasing financial literacy and helping people to maximise their investments in education. We support educational initiatives that will help to increase financial capability in our local communities, including funding charitable partnerships that will help one million people through USD35 million in focused funding by 2020.

“Tatawwar has been developed to unleash curiosity and help our young people think “outside the box” by allowing them the freedom to create and innovate while giving back to the community they live in. We hope the skills foster a lifelong desire to continue learning and connect with others in pursuit of a larger purpose. It’s our responsibility and mission to create future generations that are keen and most importantly, able to effectively give back.”

-Sabrin Rahman, Head of Corporate Sustainability, MENAT

Potential has been creating practical learning programs since 2005. By making use of our mature learning framework and platform you can do well for your business and your community.

We have developed what we call Real World Education bringing together our education and technology expertise to provide engaging next-generation business skills to the masses.

This program approach has been used to develop millions around the world and you too can benefit from it to empower, educate and engage your community - be it your users, staff, partners or prospects.

2018-19 Programme Highlights

Our journey through the tatawwar 2019 rollout

Finalist Elevator Pitches - 2019
Tatawwar Finalists Feedback of the programme - 2019
Tatawwar Wrap up - 2019

Contact Us

If you have any questions about the programme, you can reach out to us on: tatawwar@potential.com
For more information on partnerships or media coverage, please contact: tatawwar@potential.com