Teachers and Parents, welcome to the Tatawwar programme!

Support your students and children in developing their entrepreneurial skills and knowledge to help solve the sustainability challenges in your country.

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Tatawwar – meaning to develop in Arabic, is an exciting interactive programme brought to you by HSBC in partnership with Potential. Tatawwar aims to inform and educate young people on sustainability challenges based on three United Nations Sustainable Development Goals, enabling young innovators to play a role in addressing the challenges within the following countries; United Arab Emirates, Oman, Bahrain, Qatar, Algeria, Egypt and Kuwait.

Tatawwar will respond to the following major challenges facing the MENA region: youth un-employability, good health and well-being, clean water and sanitation, and climate change.

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More Information

The programme aims to build your future skills, from employability to financial capabilities to business and critical thinking as well as entrepreneurial, through online customised courses and supporting workshops.

By going through the programme, get inspired to think about a sustainability challenge that interests you the most, and then develop an innovative business model to address it. This programme will allow you to brainstorm ideas and transform them into effective projects that can help your community.

You will have the opportunity to use these skills and experience acquired throughout the programme to develop an innovative solution for the challenges we face with water, health, and climate change. The shortlisted innovators from each country will be invited to prototyping workshops in key cities across the region. They will then finalise their own business plan and submit their proposed social enterprise idea.

20 finalists will be declared as Tatawwar ambassadors and will be invited to the final event to refine and improve their prototypes as well as discover Muscat - Oman, one of the vibrant cities of the Arabian Gulf.

The top three winners will be awarded with crowdfunding opportunities to raise funds.

This exciting opportunity is open to all high-school students (15 - 18 years old).

You can register to take part in Tatawwar by completing the registration on the homepage. You will have the opportunity to learn and hone your professional, educational and life skills, even if you don’t want to submit your business idea for the competition.

So, if you want to develop your entrepreneurial skills, build your knowledge and work on solving the important issues we face in the MENA region – then register to get involved

Module 1 Tatawwar - parents & teachers  
Unit 1 Teachers and parents overview
Unit 2 Tatawwar programme students' learning path
Unit 3 Coaching tips



SPace Program
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Volunteers Program
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Who Is Involved?

Key partners in the project are HSBC and Potential.com

Tatawwar – which means to develop in Arabic – is an exciting interactive programme from HSBC and Potential. The Tatawwar programme aims to inform and educate young people about water sustainability, the role they play in dealing with water challenges in their communities and at the same time, develop their business skills.

HSBC has been a long-time supporter of education projects and developing future skills. In today’s competitive environment, we know that employers are looking for a broad range of capabilities so we are extending our support to help people in the communities we serve – and our own employees – to develop the future skills they need to succeed in a business environment.

We are doing this by concentrating on two key areas:


Helping people in our communities to develop the skills they need to secure the jobs of tomorrow. Through our HSBC Partnership for Skills programme, we aim to support charitable partnerships that will enable one million people to develop employment-related skills through USD80 million in focused funding by 2020.

Financial capability

Increasing financial literacy and helping people to maximise their investments in education. We support educational initiatives that will help to increase financial capability in our local communities, including funding charitable partnerships that will help one million people through USD35 million in focused funding by 2020.

“Tatawwar has been developed to unleash curiosity and help our young people think “outside the box” by allowing them the freedom to create and innovate while giving back to the community they live in. We hope the skills foster a lifelong desire to continue learning and connect with others in pursuit of a larger purpose. It’s our responsibility and mission to create future generations that are keen and most importantly, able to effectively give back.”

-Sabrin Rahman, Head of Corporate Sustainability, MENAT

Potential has been creating practical learning programs since 2005. By making use of our mature learning framework and platform you can do well for your business and your community.

We have developed what we call Real World Education bringing together our education and technology expertise to provide engaging next-generation business skills to the masses.

This programme approach has been used to develop millions around the world and you too can benefit from it to empower, educate and engage your community - be it your users, staff, partners or prospects.

Become a Partner

2018-19 Programme Highlights

Our journey through the Tatawwar 2018-2019 rollout

Israa Al Manami Elevator Pitch
Sohaila Abdelnasser Elevator Pitches
Essa Khan Elevator Pitches
Samah Abdulla Elevator Pitches
Dana Haitham Elevator Pitches
Mohammed Al-Balushi Elevator Pitches
Mahmoud Sawalha Elevator Pitch
Zoya Naeem Elevator Pitch
Marwa Alsinani Elevator Pitch
Tatawwar Finalists Feedback of the programme - 2018-2019
Tatawwar Wrap up - 2018-2019

Contact Us

If you have any questions about the programme, partnerships, and media coverage, please contact the Tatawwar team at tatawwar@potential.com.